Shiraz Reddy

IIE Diploma in Public Relations
The IIE’s Varsity College Pretoria
GRADUATED CLASS OF 2009
Company: Bolt Marketing

Description of your duties on a daily basis

I am a Public Relations Manager for celebrities, fashion and lifestyle brands. I also manage social media platforms for some of my clients. Additionally, part of my job is media liaison and event management.

Why did you choose the qualification you studied?

I chose because I have a knack for events and love communicating with people and wanted to explore that to the fullest.

Is your qualification relevant to your job? If so, did your studies adequately prepare you for your job?

Yes, very much so! It is a direct reflection of what I studied.

What is your greatest achievement to date career wise?

Being part of an award-winning, internationally recognized PR team.

What are your future career plans?

I would like to own my own communications agency.

What was the one thing that stood out the most for you about Varsity College?

The attention to a student’s personal growth and how lecturers went beyond the call of duty to reassure you of your path to success and help you find yourself.

What advice could you give to other students who are looking for or about to embark on their first job?

Firstly, to pace themselves. Secondly, do not doubt a dream or goal, just go for it! But always remain humble and stay in your lane! Do not let others’ opinions guide you off your track and never fear being different and unique!